We create performance apparel and equipment to empower outdoor athletes to live boldly.
Performance means products purposefully designed, form following function, using the highest quality materials and technologies. Performance means providing users with better physical and emotional experiences through fit, weather protection, temperature regulation and moisture management.
We believe everyone who enjoys the outdoors is an outdoor athlete. From 8,000 meter climbers to weekend day-hikers, we all aspire to better physical experiences in the outdoors.
Living boldly means daring to be different, leaning into life and pursuing new challenges and opportunities to experience the world more richly, to know your self more completely, and to savor the satisfaction of living life to the fullest.